Representation Analysis

              The Tide ad begins with a Mother who is not happy with her young daughter's choices.  The mom is wearing pink, flowers are visible along with a tea set which all convey femininity, in a traditional sense.  Her daughter is wearing camouflage while playing with bricks and dinosaurs, which traditionally conveys "masculinity".  The Mother is wishing that Tide did not work as good as it does so that her daughter would be forced to pick a new wardrobe.  It is apparent that the mother wants her daughter to be like her, "lady-like".  The ad conveys a sense of discomfort the mother has for her daughter.  At the end, the Mother states that the daughter's car garage is "beautiful".  This comment seems forced as beauty is not a common characteristic of a car garage.  The audience may receive a sense of hesitance as the Mom wants her daughter to act in a different way.  Audience members may be able to relate as they had not been accepted by their parental figures, however, the advertisement does reinforce that young girls should be like their mothers in that they should adopt the color pink into their wardrobes and traditional feminine values.

             In the Axe commercial, women are conveyed as animals.  The wardrobe design of the hoards of women was very minimalistic, as they were all wearing bikinis, which may not be the best way to represent females.  Again, the women were portrayed as animals as they were fighting to get to the "prey" first, as they were shoving their way forward.  The advertisement objectifies women and exudes that women's only purpose is to appease men.
           

Adventure Research

           Adventure films usually feature a quest or journey. In most adventure films, the quest or journey comes from a historical background that encompasses huge value. The characters often face obstacles and barriers that they must overcome in order to succeed in their quest, usually, there is a villain that impedes the main character's progress to success.


           Most action films are combined with other genres like action, comedy, or drama. Popular Directors of Adventure films include Stephen Spielberg, Peter Jackson, J.J. Abrams, and James Cameron. The target audience of adventure films was initially men ages 13-30 due to most of the main characters (heroes) being men, however, Hollywood has recently been including female love interest that may act as sidekicks. Thus most adventure films have a much wider target audience nowadays, including children and women. 



           Typical production techniques of the adventure genre are fast camerawork, showcasing energetic scenes like chasing, battles/fighting, running, overcoming obstacles and booby traps. These scenes may also be accompanied with fast-paced music. Common sounds within the adventure genre would include the withdrawal of a sword, footsteps, the sound of natural landscapes such as jungle noises or explosions. Theme songs in adventure films would be fast-paced and of high tempo.


           Let's take a look at "Avengers: Endgame".  While "Endgame" is definitely a hybrid of genres (sci-fi, action, fantasy, drama) it embodies and Adventure film as the characters have to go on a quest to retrieve a highly valued object, infinity stones. In a nutshell, superheroes must retrieve an object in order to prevent the end of humanity. Additionally, there is a villain, Thanos who prevents the main characters from achieving this goal.  In "Endgame" techniques such as intense, and heavy CGI, quick cuts and edits, and intense music aid in the production's ability to convey a sense of adventure to the audience.  


           We can also examine "Indiana Jones: Raiders of the Lost Ark".  An archeologist, Jones is tasked with finding the Ark of the Covenant and is thrown obstacles and a villain, the Nazis. Another common convention of the Adventure genre is the inclusion of a sidekick: Sallah.  "Indiana Jones: Raiders of the Lost Ark" embodies the adventure drama as the protagonist is impeded on his journey by many obstacles such as lack of time, physical environment, and moral implications.  

           More films in the Adventure genre below😆!

https://en.wikipedia.org/wiki/Pirates_of_the_Caribbean_(film_series)

https://en.wikipedia.org/wiki/Shrek

https://en.wikipedia.org/wiki/Finding_Nemo

https://en.wikipedia.org/wiki/Jumanji

https://en.wikipedia.org/wiki/Star_Wars

https://en.wikipedia.org/wiki/Jurassic_Park_(film)

https://en.wikipedia.org/wiki/The_Goonies

           

Hi!

Hi everyone, welcome!  My name is Danni and I created this blog to document my progression for my end-of-the-year project.  I am very excited to get started and to show my final piece 😊