Music Blog Post

          My partners and I were tasked with creating a marketing campaign for San Cisco's "Awkward".  San Cisco creates Pop Rock. 

A quick overview of our target audience: Men and women aged 14-25 from middle class to high-class socioeconomic backgrounds, those who have a particular interest in indie bands and guitar-based tracks, large audience base comprise of college or high school students, those who seek independence. Young people often want to hear and interact with other people their own age, so we created a young band that can interact and relate with people of the same age.

           The information we compiled showed successful pop-rock artists like Foster the People and Hozier had been heavily marketing their music.  Digital distribution takes a huge role in promoting their music.  Advertising their music on social media whilst releasing the music on different accessible platforms aids artists in reaching a larger audience. 

          Fire Meets Gasoline attracts those who may perceive themselves as rebellious.  Fire can be strongly associated with rebelliousness, thus fitting within our own genre convention.  Fire Meets Gasoline will take the same road as most Pop Rock artists will, starting with live performances at small venues to get there name out there and continous social media postings.

          We created a Spotify playlist that suggests similar songs to our single, Awkward.  Fire Meets Gasoline also created a website that has upcoming tour dates, merchandise, and our music video.  Our Instagram counted down the days until the music video released and announced new tour dates.  Lastly, one of the biggest social media components was our Tik Tok, many songs have been discovered here so we created a video showcasing our song.  

          Our group discovered it is hard to be original.  Marketing is essential in creating a successful campaign, so having a unique idea will be extremely advantageous to have more people curious and intrigued by our idea.  Taking the same steps everyone else has is not necessarily a bad thing, however it does not benefit us whatsover.