Target Audience

More Research ;)

Right off the bat, the 2 main characters are a teenager and her father.  
Since this is a coming of age story for the teenager, the target audience is most likely preteen and teen girls, 12-17 years old.
The main character is a 17-year-old, people want to see themselves on screen so we are expecting most of the audience to be young Hispanic females.  Of course, other younger women from other nationalities and ethnicities will come see the film, Hispanic girls will identify with Samantha. 
As stated previously, Sam is an assimilated Hispanic American who lives a midclass life.  To get really specific 
Representation and Marketing/Distribution do go hand in hand with Target Audience, but they will be discussed in later blog posts. 
In this video, the subject explains that you don't make a movie for an audience you create. You make a movie and then, hey would you look at that there already a group of people who would like my movie! And thanks to the internet it is SO much easier to find and distribute media and content to these people since almost everything is online!
I am expecting this story to touch the hearts of families. The target audience are those children who come from a strict Latino family with overbearing parents  that are seeking independence. I expect for the base of the audience to be highschool or college. Obviously, some Moms and emotional Dads will come in to see the film too. 
This resource advises that I should label my audience into Life-stage categories and Attitude Categories. My Life-stage category would be Teens (<25 yrs) and my Attitude Category would most likely be socialites since my film is not going to be a movie made to go down in the history books.  







https://www.filmmakingstuff.com/define-your-movies-target-audience/
https://www.independentcinemaoffice.org.uk/advice-support/how-to-start-a-cinema/understanding-audiences/